About Nikki Field Consulting
The French cosmetics market is one of the largest in the world and the French beauty consumer is always on the lookout for what's new and exciting. With over 1000 product launches per year, and a strong made-in-France presence, it is difficult for foreign cosmetics companies to penetrate the French market.
As Director of John Frieda France from 1997 until 2002, I learned how to overcome these difficulties. When I opened the Paris office John Frieda Haircare was already well established in the UK and USA, but was unknown to the French consumer. Within 3 years all John Frieda products were being sold in every distribution channel, from selective to mass: a unique achievement for a foreign brand in France.
I established Nikki Field Consulting in 2002 to share my expertise, experience, and contacts, helping companies establish a foothold in this vital market, build brand awareness and gain market share. I advise on marketing strategies, prepare brands for the French market and oversee their day-to-day business.
Take a moment to review my services, then contact me to discuss your particular requirements.