About Nikki Field Consulting
I was Director of John Frieda France from 1997 until 2002. When I opened the Paris office John Frieda Haircare was well established in the UK and USA, but was unknown to the French consumer. Within 3 years all John Frieda products were being sold in every distribution channel, from selective to mass: a unique achievement for a foreign brand in France.
The French cosmetics market leads the world in both innovation and per capita spend, and the French beauty consumer is always on the lookout for what's new and exciting. With over 1000 product launches per year, and a strong made-in-France presence, it is difficult for foreign cosmetics companies to penetrate the French market.
I established Nikki Field Consulting to share my expertise, experience, and contacts to help these companies gain a foothold in this vital market, build brand awareness, and gain market share. I advise companies on marketing strategies, prepare their brands for the French market, and oversee their day-to-day business.
Take a moment to review my services, then contact me to discuss your particular requirements.